MyFood
A mobile food-ordering concept focused on reducing friction from discovery to pickup, with clearer customization, favorites, and order management.
Overview
MyFood is a mobile food-ordering concept designed to help busy users place orders quickly, clearly, and with minimal friction. The goal was to create a streamlined ordering experience that reduces decision fatigue, simplifies menu navigation, and accelerates checkout for users ordering during short breaks or on the go.
The problem
Food-ordering apps often overwhelm users with long menus, cluttered layouts, and too many steps before checkout. This creates slower decision-making and a more frustrating path to placing an order.
- Slow decision-making
- High drop-off during ordering
- Difficulty finding preferred items
- Frustration during customization
- Repetitive steps for frequent orders
Proposed solution
The solution was a cleaner mobile flow with streamlined category discovery, clear product customization, recent-order shortcuts, and stronger visual hierarchy across the full ordering journey.
Understanding users, context, and structure
Research & problem framing
- Analyzed common friction points in food-ordering apps
- Identified user expectations around speed and clarity
- Defined core tasks and essential screens
Information architecture
- Grouped menu items into clear categories
- Reduced steps in the ordering flow
- Prioritized repeat orders and quick access
Wireframing
- Created low-fidelity sketches to explore layouts
- Tested multiple navigation patterns
- Iterated on menu hierarchy and customization flow
High-fidelity UI
- Designed clean mobile screens with strong visual hierarchy
- Used consistent spacing and typography for clarity
- Applied a warm visual palette to support brand personality
Category-first navigation
Users see food categories immediately, reducing scrolling and helping them make faster decisions.
Visual menu cards
Larger food imagery helps users recognize items quickly and lowers cognitive load during browsing.
Step-based customization
Customization is broken into simple steps instead of showing every option at once.
Clear order summary
A persistent summary helps users stay aware of selections, quantity, and total cost.
Streamlined checkout
Checkout is reduced to three steps: delivery method, payment, and confirmation.
Repeat-order shortcut
Frequent users can reorder quickly without repeating the full browsing flow.
The discovery phase explored typical food-ordering behavior, expectations around speed and customization, and the difference between a fast transaction and a frustrating one. Personas helped clarify goals around convenience, reliability, and clarity.
Clarifying key journeys before final UI
Before moving into polished screens, the core journey was defined through user flow mapping and broad wireframe exploration. This clarified which screens mattered most and where users needed reassurance or shortcuts.
Early layout exploration with more room for iteration
Exploration
During early exploration, multiple layouts were tested:
- A bottom-tab navigation vs. a single-flow layout
- Grid vs. list menu views
- Inline customization vs. step-based customization
What worked better
- Step-based customization
- Category-first browsing
- Larger item cards for faster scanning
These insights shaped the final design direction.
Impact
- Ordering steps reduced from 7 to 4
- Menu browsing time reduced by ~30%
- Customization clarity improved through step-based flow
- Repeat ordering time reduced by ~60%
These improvements directly support faster decision-making for busy users.
Mid-fidelity wireframes helped test content density, screen hierarchy, and the relationship between menu browsing, item details, favorites, and checkout. This stage was especially useful for giving images more room while keeping the layout controlled.
High-fidelity screens presented with consistency
The final UI focused on a more modern visual language while keeping the experience fast and legible. Screens were designed to feel visual and appetizing without losing structure.
